How Cannabis Brands Are Taking Consumer Sensory Experiences to the Next Level

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As more consumers become familiar with cannabis as a lifestyle product, companies are taking a sensory-based approach to brand experiences. Cannabis consumption has risen dramatically over the past year, and a noticeable number of companies are adopting a more intentional approach to building brand connections. In the early days of the industry, product marketing primarily consisted of strain-based branding that was often confusing and uninviting to new consumers. As the legal space started to mature,…

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