The Artist’s Way: How I Ended Up In The Canadian Cannabis Business


It should come as no surprise that a number of musicians have gravitated toward the cannabis industry and are actively aligning themselves with weed brands. The music business has always had a strong connection to cannabis. While its ties to artists have mainly been recreational, indelibly linked with decades-ago photos of icons like Jerry Garcia, Bob Marley and Willie Nelson, the industry has clearly changed. The natural fit between pop culture and cannabis remains as…


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