Bigger Isn’t Always Better for Cannabis Companies Trying to Survive Pandemic


Cannabis companies are learning that to survive the pandemic, bigger isn’t necessarily better. Specialized operations and a narrow geographic footprint are buoying marijuana providers such as Trulieve Cannabis Corp. at a time when the broader industry is struggling with falling demand and capital constraints. That’s a shift from a few years ago, when exuberance in the market pushed cannabis companies to expand their reach across the nation in a hasty land grab, which has left…



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